Specializing in New Business Development

Strategic Relationships are crucial to high tech success in the new millennium. Large companies have the worldwide marketing clout, customer base and financial resources, while small, mostly start-up organizations have focus, creativity and great energy. Together, through investment, acquisition or a strategic alliance they can provide the ultimate win-win solution to the end user faster. Walker Research Associates is in the business to creatively provide that corporate dating service -- to put large multinational and small technical firms together for strategic benefit, and profit.

Walker Research Associates are experienced high tech professionals with proven records of achievement and success. We understand and can address the complex challenge of driving business growth and maintaining a competitive edge in the fast paced world of emerging and new computing technologies. We provide customized marketing and management services to new technology companies or emerging business units such as:

Strategic Planning and Programs

  • Development of strategic marketing plans and programs
  • Target market and/or partnership segment identification
  • Industry/trend analysis
  • Developing advertising/public relations strategies
  • Development of Technical/Customer Support strategies
  • Tactical Programs

    • Identifying and recruiting qualified candidates to fill required roles within your organization
    • Acting in the capacity as senior line management until in-house expertise is onboard
    • Provide corporate/product evangelical capabilities - including sales calls, attending industry seminars, ISV recruitment and acting in the client's behalf.
    • Creating and implementing lead development programs · Collateral development and creation 

    Market Research and Competitive Analysis

    Market research and competitive analysis are the foundation for effective marketing strategies. Services provided could include:
    • New opportunity identification
    • End-user software and system evaluation 
    • Technology assessment
    • Marketing strategy development
    • Competitive landscape definition
    • Vendor positioning
    • Competitive value propositions
    • Competitive selling strategies

    Strategic Relationships

    Highly productive alliances with Systems integrators, technical and distribution partners, ISVs, investors and other value-add partners are a powerful tool to drive business forward. Walker Research can address both the business and technical aspects of these relationships such as:
    • Technical support and marketing programs
    • Joint product marketing programs
    • Business Alliance planning
    • Joint development projects
    • Technical and marketing resource guides 
    To take advantage of some of these programs or discuss your needs please contact us.

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    For business inquires contact us at info@walkerresearch.com. ~ © Walker Research Associates, 1999